![TICKSLB_Top-Header-phone](https://d1h7teagaku0qe.cloudfront.net/wp-content/uploads/2022/02/18025005/TICKSLB_Top-Header.jpg)
Global Lyme Alliance
Ticking Lyme Bomb
Lyme-infested ticks have found a new playground.
![TICKSLB_TickTickTick_Lrg](https://d1h7teagaku0qe.cloudfront.net/wp-content/uploads/2022/02/18024955/TICKSLB_TickTickTick_Lrg.jpg)
Problem
Lyme disease is a much bigger problem in our cities than many think. In 2021, it was the most commonly reported tick-borne illness in New York City. With over 476K new cases a year, Lyme is spread by the bite of an infected black-legged deer tick. As deer populations continue to expand from forests to suburbs to urban parks, they bring the threat of Lyme disease to millions of unsuspecting city dwellers.
![TICKSLB_Outdoor](https://d1h7teagaku0qe.cloudfront.net/wp-content/uploads/2022/02/18024948/TICKSLB_Outdoor.jpg)
Idea
The goal was to create a realistic- looking, larger-than-life, movie-monster version of the extremely tiny black-legged female tick whose bite causes Lyme disease. We blew it up to gargantuan size and strapped a ticking bomb to its back, and placedit in the center of New York City’s Central Park, so the threat would feel alarming, urgent, and disturbing enough to be unforgettable.
![TICKSLB_ANIMATION_9x16](https://d1h7teagaku0qe.cloudfront.net/wp-content/uploads/2022/02/18030234/TICKSLB_6x9-transparent-video.png)
![TICKSLB_subway](https://d1h7teagaku0qe.cloudfront.net/wp-content/uploads/2022/02/18024953/TICKSLB_subway.jpg)
![TICKSLB_footer-subway-poster](https://d1h7teagaku0qe.cloudfront.net/wp-content/uploads/2022/02/18024945/TICKSLB_footer-subway-poster.jpg)